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Aisles of places to meet busy people
Architect@Work, an international exhibition and meet-up series geared up exclusively for architects and interior designers, is coming to London for the first time. Taking place at the Earl’s Court exhibition centre 30 and 31 January, the show organisers recognise that while architects worldwide are keen to find out about the latest concepts and products, they are also often too busy and overbooked to do so.
So the show has been designed to cater for this by providing two days of networking time as well as presenting the latest products and concepts in the industry.
All the products exhibited have been approved by the show's architecture and design committee to ensure that they meet exacting quality standards. In addition, the visitor registration system ensures that only the industry professionals will visit the event, making it a genuinely exclusive event for the architecture and design sectors.
The show's bespoke layout design has been created by the Belgian architecture agency Creative Fo(u)r to ensure the best contact between the exhibitors and visitors. For example, traditional aisles have been redesigned as informal lounge areas, creating a more comfortable space for further discussions. There will also be plenty of seminars taking place to discuss the hottest topics in the industry and for sharing experiences.
The inaugural Architect@Work was held in Belgium in 2003 and the show has been growing ever since, with events now taking place elsewhere in Europe and the first Chinese edition due to open at the end of June at the Shanghai Expo Centre.
This article was first published in fx Magazine.
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