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3 Wise Men launches new flagship store in New Zealand
Published: 11-Feb-2013
New Zealand-based online business shirts store 3 Wise men has launched a completely unique flagship store in the city of Auckland with an engagingly innovative redesign by Space Studio.
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The flagship redesign of 3 Wise Men’s new Auckland store follows on from new store launches in Sydney, Wellington and Christchurch. The design brief was to evolve the retail expression of the brand with a new flagship store, which will convey the qualities of the brand such as attention to detail, quality, and character.
The main focal point of the design is the distinctive racking and display system, which displays products in an offbeat and fully customisable way, drawing in the customer. The racking and display systems installed are all bespoke and entirely flexible.
Natural and robust materials have been employed throughout the space to achieve a masculine gallery look for the product such as plywood, cork, glass and concrete. Bright colours are featured in the displayed sock selection.
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