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Bavaria Yachts gets new corporate design
Published: 06-Oct-2009
German yacht builder Bavaria Yachts has officially unveiled its new corporate design at the Interboot boat show in Friedrichshafen, Germany.
The new corporate design features a modern take on the logo and design concept while remaining close to Bavaria's heritage. The new logo design is based on the concept of 'Bavaria flies the flag'.
The new corporate design, evolved from a known maritime symbol, is expected to create a huge impact on the company’s identity. The colors used are intended to denote emotions of heaven and ocean. The compass is featured as a key reference to the brand’s history.
Bavaria will implement a worldwide, united brand concept reflected in advertising campaigns, exhibition stands, as well as other marketing and communication material.
Founded in 1979, Bavaria has been applying the principles of German engineering and European craftsmanship to building sailing yachts.
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