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D-ash Design designs new concept stores for Godiva
New York-based D-ash Design has designed the interiors of five new flagship locations of international chocolatier Godiva, reinventing the chocolate experience.
The new store design will serve as a template for future Godiva retail locations. The first store to incorporate the latest design was unveiled at Amerkez in Istanbul's Nisanti district. The design features a glittering aesthetic that pays homage to Godvia's Belgian heritage.
A Godiva café, an interactive 360-degree ‘Chocolate Island’, and a two-storey vertical vitrine in place of the traditional chocolate display case has been featured at the store. The interiors are resonant with a colour palette of dark browns and bright creams, in an array of rich materials. The exterior features Art Nouveau-inflected bronze gates framing the Lady Godiva logo.
Godiva and d-ash design will continue the collaboration with newly completed stores in Xintiandi, Shanghai; and at an IFC mall in Hong Kong. US redesigned stores will open in Atlanta in early 2011 and in New York City in mid-2011.
Godiva is celebrating its 85th anniversary this year.
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