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HEAD Architecture designs ISE Jewellery Shop in Hong Kong
Published: 30-Sep-2010
Hong Kong-based HEAD Architecture and Design has designed ISE Jewellery Shop in Peninsula Hotel Shopping Mall, Hong Kong.
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HEAD Architecture and Design has retained the traditional serve over counter style, but the rest of the store has been modernised. The existing logo has been developed into a repeat element, and this simple effect is then used on double sided glass throughout the store.
The exterior of the store has been treated with strong matching grooved glass with one-off male and female mannequins designed for the show-window to specifically showcase individual pieces of jewellery. Human size mannequins were custom-made for the store.
ISE Jewellery approached HEAD for a re-branding exercise and move of location within the Peninsula Hotel in Hong Kong. The jewellery shop is located in the basement of the 1928-opened Peninsula Hotel.
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