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HSBC to adorn Changi Airport’s aerobridges
Published: 13-Nov-2009
The Changi Airport Group (CAG) has established a two-year advertising partnership with HSBC, which will see the financial services group brand all 92 aerobridges at the Singapore Changi Airport with its advertisements.
Starting October 28, 2009, the external surfaces of the aerobridges across Terminals 1, 2 and 3 at Changi Airport will progressively carry the latest advertisements of HSBC’s global branding campaign, with the whole exercise to be completed by December 2009.
As part of this campaign, HSBC has specially developed a set of five new advertisements that feature uniquely Singaporean images such as the statue of Sir Stamford Raffles and a Peranakan shop house. These will be displayed at the aerobridges, with the smallest dimension measuring 4 meters by 1.5 meters, and the largest dimension measuring 9.1 meters by 2.8 meters.
An integral part of HSBC’s global airport branding strategy, aerobridge advertising is a concept pioneered by HSBC and launched at London’s Heathrow Airport in 2002. The HSBC brand now greets travelers on the aerobridges of 45 airports across some 20 countries including key financial hubs like Delhi and Mumbai, Jarkarta, Bangkok, Sydney, Zurich, New York and Miami. As one of the world’s leading air hubs, Changi Airport extends HSBC’s global branding strategy.
Changi Airport has more than 200 static, digital and ambient advertising opportunities throughout the terminals, on top of the latest addition to the list - 92 aerobridges.
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