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MediaCom’s new office in Leeds incorporates Forbo products
The refurbishment project of an old mill in Leeds, UK into a contemporary office space for British media buying agency MediaCom, has employed products from Forbo Flooring Systems.
Set in an up and coming corner of Leeds, the mill has undergone extensive regeneration to create a hub for media businesses. MediaCom gave the interior brief as a space that must create a lively and inspiring place to work, with the design conveying the personality and values of the business.
Atul Bansal, design partner and founder of Sheila Bird Group, was commissioned to design the scheme. He chose Forbo Flooring Systems’ Westbond and Tessera carpet tile ranges for the refurbishment. Created as a base for MediaCom, the vivid interior design incorporates Forbo’s new Tessera Circulate.
Boldly contrasting sharp geometric lines with organic curves, Tessera Circulate is a random lay batchless carpet tile that is suitable for all sizes of commercial installations. Comprising tonal blocks of colour intersected by concentric circles, it creates a refreshing and unexpected aesthetic as the circles randomly connect across the floor.
Atul specified 350 square metre of Tessera Circulate in the Turbine colourway, a sophisticated mixture of black and grey, as the main component of the flooring design. It was installed in the main working and circulation areas of the open plan offices. Contrasting this, Atul specified 100 square metre of Westbond Colour tiles in Douglas Pink, Graphite and Prune colourways, for the conference rooms and breakout spaces.
Westbond carpet tiles are premium quality fusion bonded tiles in which the yarn is fixed directly onto the backing material, resulting in an extremely dense and luxurious product. Each tuft is individual, providing a rich velour finish with a beautiful broadloom appearance. Westbond Colour is also available in a choice of 144 selected shades, as well as offers a custom colour service to match any bespoke client specification.
Colour and pattern played a vital role in the MediaCom interior design, as bright colours were required to bring out the vibrant brand personality of MediaCom. The Tessera Circulate tiles were instantly chosen because of their contemporary aesthetic. Similarly, the Westbond Colour tiles in Graphite represent the mature side of the brand and its long history, while the vivid pink tiles reflect the company’s sense of humour and echo the tones used in its literature and online presence.
Throughout the design, contrasts in colour and pattern create visual markers to highlight activity zones such as workstations, meeting areas and chill out spaces. As modular floor coverings, the carpet tiles lend themselves to this sort of application, as well as mix easily with other materials depending on the performance requirements of each area. Atul also specified 15 square metre of Forbo’s Eternal Contrast in Mercury, in the kitchen areas to provide a finish that could copy easily with any spills or splashes.
Providing variety, choice and flexibility, Forbo’s range of modular products makes it easier to mix and match multiple sizes, styles and formats of tiles. The portfolio is colour coordinated across the product ranges including vinyl, linoleum, carpet tiles, Flotex and entrance systems, offering complete design freedom for multiple application areas within one project.
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