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Mulberry debuts new retail design concept in London

Published: 13-Dec-2010

London-based Universal Design Studio has designed the interior of fashion brand Mulberry’s flagship London store featuring a unique interior architectural design that can be manipulated and reconfigured depending on the requirements.

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The new Mulberry shop on London’s New Bond Street features a concrete floor, display stands made of oak batons and an 8.7m-long polished brass cash desk. The 5,400 feet of retail space features an open and informal layout set on one level. The majority of fixtures are designed to be freestanding and fully flexible, permitting the internal architecture to be reconfigured, depending on the need.

The new Bond Street store is the first flagship store of Mulberry to feature this new design concept.

One of the unique aspects of the store is the integration of many features of a modern art gallery, which are put side by side in informal, open spaces. The flooring is designed to resemble a raw concrete ‘warehouse’ style floor offering a visual canvas for the refined, bespoke features such as handmade irregular tiles and the textural contrasts between crafted oak, smooth brass and white lacquered surfaces.

The shop displays a unique distinctive contrast between different materials that help in enhancing the aesthetic appeal. Jonathan Ellery-designed brass tablets are set into the floor, or in the service area where an 8.7m polished brass cash desk is contrasted with the gloss-lacquered panels. Sculptured oak timber and textured brass ‘follies’ are integrated to break up the store space and offer an intimate shopping environment within the open-plan floor layout.

Mulberry also wanted to implement eco-friendly elements into the shop design. Mulberry sought the help of consulting engineers Max Fordham, to implement energy-efficient concepts into the new store design. An undulating stone wall forming the backbone of the store, created using the traditional British craft of dry stone walling, helps in supporting energy saving initiatives. Forming an ingenious part of the mechanics of the store, the wall helps in retaining heat in the winter and cooling the air in the summer.

Universal Design Studio has designed the store with an aim of achieving a BREEAM rating of ‘Excellent’ which is considered as unusual in retail construction and spaces.

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