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Smashburger unveils new restaurant design
Published: 21-Jan-2013
American restaurant chain Smashburger has unveiled a new restaurant design targeted at the next generation of burger enthusiasts on the eve of celebrating the opening of its 200th restaurant in Colorado.
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Conveying a more modern and comfortable atmosphere, the new design features earthy materials mixed with contemporary graphic designs to make it simple, natural, and relevant for all occasions.
Some of the enhancements to the interior design include softer lighting, high-tech digital menu boards, exposed wood plank ceiling rafters, stainless steel table trims, localised graphics and art, and a variety of new elements to improve the overall experience for the guests.
The design has revived the storytelling art in the graphics, featuring an etched glass that details the attributes of burgers — “fresh,” “juicy,” “delicious” and “smashed to order.” A mosaic of photography is also featured which spotlights local landmarks such as Denver Skyline, Rocky Mountains, Coors Field and an image of a skier. Each Smashburger restaurant offers localised recipes created to reflect the local taste profiles.
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