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Starwood debuts new spa solution for Sheraton hotels

Published: 09-Sep-2010

Starwood Hotels and Resorts Worldwide has launched a global spa concept exclusively for Sheraton Hotels & Resorts named, ‘Shine for Sheraton’, designed with warm and bright materials.

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The debut of new spa solution follows the brand's recent $6 billion brand revitalisation effort. Shine for Sheraton will be featured in new properties across the globe and will be introduced as a new spa solution for existing hotels.

The Shine for Sheraton spa concept has been designed to evoke a welcoming and relaxing arrival. The space will be integrated with those colours and materials that convey a playful yet upscale environment. Rich and radiant materials in warm creams, browns and burnished gold will be highlighted with bright cobalt blue, tourmaline and coral accents. As a tribute to the name of the spa, the space will be adorned with materials with innate shine such as, marble and onyx, high gloss mahogany, polished metal and glass.

Shine for Sheraton was developed exclusively for Sheraton by Starwood Hotels' in-house spa team to offer both business and leisure guests an upscale, approachable spa experience. In collaboration with Shine's preferred product partner, Germaine De Capuccini, a major global spa and skincare brand, the spa offers five signature treatments including a massage, facial, body treatment, manicure/pedicure and a treatment for two.

The brand's signature new spa offering is currently available at select hotels in China, Vietnam, the Maldives and the Slovak Republic. The global roll out of Shine for Sheraton will continue with l2 openings scheduled over the next 15 months including the Sheraton Shanghai Hong Kong, the Sheraton Beijing Dongcheng and the Sheraton Yantai Golden Beach Resort followed by further expansion in north and Latin America.

The portfolio of Starwood Hotels & Resorts include St Regis, the Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched Aloft and Element.

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