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Streetsense designs ZILLI’s second store in US
Streetsense, an integrated brokerage, design, branding, marketing, and architecture firm has designed the second store of the French clothing atelier ZILLI in the US.
The second US store of ZILLI is located in the upscale Tysons Galleria in McLean, Virginia. Spread over 2,000 square feet, the store is classically modern. The store was designed to be architecturally different for establishing a presence in one of Washington, DC’s most vibrant shopping destinations.
The design brief required ZILLI’s McLean store to be distinctly different from the other store in New York City. The store’s design has retained ZILLI’s use of luxurious finishes, including mahogany, brass and fine leathers.
The storefront façade consists of large glass windows trimmed in polished mahogany and brass and creates a contemporary presence. Black granite floor tiles are etched in gold with the distinguished ZILLI logo and help frame the entrance. A backlit display panel has been featured inside which adds a modern element to the space along with a large mannequin wall display.
The front and middle sections of the store are dedicated to browsing products in pleasure through meticulous space planning, innovative displays and the clever use of lighting. The back portion of the store has a private consultation area that includes a gold domed ceiling reflective of the numerous domes throughout Washington, DC’s architecture symbolising power, balance and order.
The semi-private backroom space also includes a custom designed circular carpet that showcases one of ZILLI’s many elite textile patterns; and a wall of adjustable mirrors that allows for the master tailor to perfectly fit the client.
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